If you’ve ever felt stuck in your live streaming efforts—streaming but not seeing the clients or leads you deserve—this episode is for you. We’re diving into why 95% of coaches and service providers are unknowingly repelling their ideal clients with their live video strategy.
I’ll share three critical mistakes that keep smart people stuck and show you how to fix them, so you can turn your expertise into a predictable, scalable client pipeline without feeling salesy or pushy.
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, , , , and many others for tuning into my live video! Join me for my next live video in the app.This conversation will challenge what you think about live video lead generation and give you practical, actionable steps to elevate your game.
Why This Episode Matters: The Hidden Pitfalls of Livestream Lead Generation
Live streaming has become a powerful tool for coaches and service providers to connect with their audience, build community, and generate leads. But it’s not magic—just showing up with a camera and talking doesn’t guarantee results. In fact, most people are making fundamental errors that are actually pushing their ideal clients away.
I know because I’ve been there. I’ve had those moments where the numbers look good on paper—followers, likes, views—but the cash flow doesn’t reflect that. It’s frustrating and confusing.
In this episode, you’ll learn why video quality matters more than you think, how to create a clear conversion path for your viewers, and why streaming everywhere might be sabotaging your success.
Understanding the Problem: 95% of Coaches Are Repelling Clients (13:50)
Let’s start with a staggering statistic: 95% of coaches and service providers are unknowingly repelling their ideal clients with their live video strategy. That means if your streams aren’t booking clients, you’re likely making a few fatal mistakes.
One of the biggest misconceptions is confusing vanity metrics with actual revenue. Having thousands of followers or viewers doesn’t mean your business is thriving.
“Don’t be lulled into thinking that vanity metrics equal money. That does not equal cash.”
Instead, I encourage you to focus on an “intelligence system” — a smart, intentional approach to reaching the right people with content that moves them from where they are now to where they want to be.
Research shows that 20-40% of livestream attendees should become qualified leads. If your conversion rates are nowhere near that, you’re streaming money down the drain.
Mistake #1: The Technical Afterthought Trap (20:30)
Here’s a truth bomb that might be counterintuitive for some: Video quality matters—more than you think. In fact, 67% of people say video quality is the most important factor when watching live streams.
Think about it. You pour your heart into your content, but if your stream glitches, your audio is off, or your lighting is poor, half of your viewers will leave within the first 90 seconds. That’s a huge lost opportunity.
This is what I call the Technical Afterthought Trap. It’s when tech is an afterthought instead of being a core part of your live stream strategy.
Now, starting ugly is totally okay. We all have to start somewhere. But once you decide video is your jam, you need to invest in yourself and your setup. Show up with excellence because your audience expects it.
Here’s the simple 3-2-1 Rule I use to avoid this trap:
Three quick audio checks: Test your audio on every scene or segment to avoid muted moments or silent scenes.
Two light sources: Use at least two lights to brighten your face and create depth. Ring lights are common, but there are better options like key lights and globe lanterns.
One backup plan: Have a backup streaming platform or method ready (like switching from Ecamm to Restream) in case your main setup fails.
Having this plan keeps you calm and professional, even when technology misbehaves. Trust me—I’ve had live shows interrupted by storms, echo issues, and more. Preparation is key.
Mistake #2: The Hope and Pray Conversion Strategy (32:55)
Another common mistake is what I call the Hope and Pray Conversion Strategy. You go live, deliver great content, and then… crickets. No follow-up, no leads, no clients.
Why? Because there’s no clear “what’s next” for your viewers.
“You can’t just give people great content and walk away. You have to give them a clear pathway to take action.”
Many of us forget that our audience wants to know how they can work with us. They want a simple, obvious next step. It’s your job to provide that.
Here’s how to avoid this trap with the Triple Touch Point System:
Touchpoint 1: Early mention of a free resource or lead magnet to hook your viewers.
Touchpoint 2: Midstream mention linking your advice to your paid services, planting seeds that you offer more help beyond the free content.
Touchpoint 3: A clear, urgent call to action near the end that tells viewers exactly what to do next (book a discovery call, download a resource, subscribe, etc.).
Strategically placing these touchpoints keeps your viewers engaged and guides them naturally toward becoming clients.
Don’t assume your audience has mind control powers to magically find your offers after the stream. You must give them a clean, simple path to follow.
Mistake #3: The One Size Fits All Platform Delusion (54:00)
Streaming everywhere can feel like the smart play, but it often backfires. This is the One Size Fits All Platform Delusion. You’re on LinkedIn, YouTube, Facebook, Substack, and more—trying to be everywhere because “everyone else is.”
Here’s the truth: You don’t have to be everywhere. Especially if you’re just starting out.
“When you figure out where your ideal clients are, plant your flag there and focus your efforts.”
Think about your Most Valuable Video Viewer (MV3)—that one person who could become your client. Who are they? Where do they hang out online? What platforms do they prefer?
Once you get crystal clear on that, your content becomes more targeted, your engagement deepens, and your processes—from pre-show to post-show—streamline.
Here’s a quick breakdown of platform insights:
YouTube Live captures about 52% of live viewers overall and is a great long-term play because of Google’s search dominance.
Substack is emerging as a frontier platform for live streaming, especially for those building email-first communities.
Don’t chase shiny objects or spread yourself too thin. Focus on where your audience is already engaged.
Mini Action Plan: 3 Steps to Fix Your Livestream Lead Generation
Ready to take your live streaming from frustrating to fruitful? Here’s a quick action plan you can start implementing today:
Invest in Your Technical Setup: Follow the 3-2-1 rule. Test your audio thoroughly, use at least two light sources, and have a reliable backup plan to avoid streaming mishaps.
Create a Triple Touch Point Conversion System: Seed your calls to action early, mid, and late in your stream. Make it crystal clear what viewers should do next and make it easy for them to take that step.
Focus Your Platform Strategy: Identify your most valuable video viewer (MV3) and concentrate your live streams on the platforms where they spend their time. Quality over quantity wins every time.
FAQs & Final Thoughts (1:07:00)
Before we wrap up, let me address a couple of questions that often come up:
Can You Prerecord Your Live Stream?
Yes, but be transparent. Don’t pretend it’s live if it’s not. The magic of live streaming is real-time connection and engagement—answering questions, acknowledging viewers, and building credibility.
Do You Edit Your Live Streams Before Posting?
I do light editing now, primarily for repurposing into podcasts and other formats. I structure my streams intentionally to make editing easier, cutting off awkward intros and creating highlight reels.
What About Limited-Time Offers in Live Streams?
Be strategic about where you place these in your stream—usually near the end to avoid early drop-offs. You can also update links after the fact via pinned comments or updated articles to redirect viewers to current offers.
Wrapping Up: Your Next Steps to Stream Like a Boss
Live streaming is an incredible opportunity to connect deeply with your audience, build community, and grow your business. But it requires intentional strategy, excellent tech, and clear conversion pathways.
Remember these three critical pitfalls and how to avoid them:
Don’t treat your tech as an afterthought. Show up with excellence.
Don’t hope and pray your viewers become clients. Guide them with a triple touch point system.
Don’t spread yourself too thin across platforms. Focus where your ideal clients are.
If you found value in this, I encourage you to subscribe, leave a review, and join the conversation by commenting below. Let me know your biggest takeaway or what live streaming challenge you’re facing right now—I’m here to help.
And don’t forget to subscribe to my email list to get early access to my upcoming CTA Toolkit—a free resource packed with 15 calls to action and a custom GPT assistant to help you craft the perfect next step for your live streams.
Thanks for hanging out with me. I’ll see you on the next stream!
About the Author
Tanya Smith is the CEO of Get Noticed with Video LLC and host of Stream Like a Boss® TV, where she helps podcasters and livestream creators turn crickets into clients—without chasing algorithms or losing their authentic voice. Through practical strategies and proven workflows, Tanya empowers creators to grow their audience, build authority, and monetize their message with confidence.
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