Livestreaming is the single most underrated growth lever for coaches, consultants, and service-driven entrepreneurs in 2026. The market is expanding, platforms are rewarding live interaction, and buyers are now conditioned to purchase through video. If you want a marketing channel that builds trust fast, converts in real time, and still has lower competition than most content formats, this is the year to adopt it.
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Below I’ll walk you through the three strategic reasons why livestreaming is a high-leverage move for your business, share the practical frameworks I use with clients, and give a short action plan so you can start applying this immediately.
Why 2026 is the moment
The digital landscape keeps changing, but a few forces are converging right now that make live streaming uniquely powerful. Platforms are building more robust live features. Audiences are spending more hours with live content. And commerce is becoming a live, social experience. The combination of platform support, audience attention, and commerce capability is rare—and temporary. Positioning yourself now gives you a strategic advantage.
Reason #1 — Low competition plus high connection
I think about livestreaming with one crisp formula:
livestreaming = low competition + high connection
The creator economy is saturated with short-form clips, polished AI-generated faceless videos, and carefully produced podcasts. Livestreaming remains one of the last formats that is inherently human. It’s unscripted, responsive, and unmistakably real. When something happens during a live, you and your audience experience it in the same second—doorbells, barking dogs, unexpected moments. That authenticity builds trust in ways a scripted piece rarely can.
Researchers call the trust that forms during live interaction a parasocial bond. I’ve seen this in the simplest of moments: a person recognizes me in a store and starts asking about my kids because they feel like they already know me. That familiarity is the byproduct of consistent, honest presence.
For coaches and consultants, that bond is currency. When you teach unscripted, answer questions in real time, and show the human side of your business, authority grows faster. Consistent live streamers build trust and credibility much quicker than peers who only publish polished, detached content. If your goal is to become a recognized advisor, live streaming accelerates that trajectory.
Why unscripted edges scripted
There’s a misconception that everything you publish must be ultra-produced. That’s not true. Yes, production upgrades help, but they are not the point. Your job is to have a meaningful conversation with the people you serve. When you focus on the connection, the content becomes far more impactful.
Reason #2 — It has never been easier
Gone are the days when a single two-minute polished video cost thousands and an entire day in a studio. Today you can pick up your phone, open a platform, and go live with quality that’s sufficient for immediate connection. Basic necessities? Decent lighting, clear sound, and a plan for the 20–30 minutes you’ll spend with people.
Platforms are also actively rewarding live behavior. LinkedIn Live and Facebook Live still get more engagement than ordinary uploads, and many platforms prioritize live content because it increases time on platform. That means more organic reach without immediate ad spend.
Build competence, not perfection. Confidence on camera is a competency that grows with discipline. Start simple: a weekly 20-minute session where you teach one concept and answer audience questions. Over time you’ll develop better camera habits, simple production workflows, and repurposing systems that multiply the value of every live session.
Reason #3 — Buyers are being trained to purchase through video
Commerce is migrating into the livestream. From TikTok Shop to Amazon Live to platform-native live shopping features, consumers are increasingly comfortable buying during or because of live video. This is real-time social commerce—think of it as a digital QVC tailored to niche communities and creators.
This shifts the role of livestreaming from pure visibility to direct conversion. Live becomes a sales channel, a community-building tool, and a conversion funnel all at once. Viewers who engage with live content are significantly more likely to take action—buy, register, or opt in—because trust and relevance align in the moment.
You don’t need a massive following to monetize. You need an engaged, qualified audience that shows up and trusts you. A smaller, active community of buyers is better than a large passive audience that never takes action.
Practical content strategy: the four E’s
When you think about the content you’ll deliver live, consider the four E’s as your organizing framework:
Entertain — Use stories, humor, and personality to hold attention.
Educate — Teach one useful idea that people can act on within minutes.
Encourage — Share wins, vulnerabilities, or push people to take the next step.
Elevate — Position your offers, explain outcomes, and make the pathway to work with you obvious.
Most successful sessions combine two or three of these purposes. Pick a primary purpose for each live and make sure everything you say aligns with it.
Market signals: why early movers still win
The market is growing quickly. Livestreaming was a $113 billion market and analysts project growth to over $600 billion by 2032. Platforms and infrastructure are increasing their investments. Attention is migrating toward live experiences. That combination creates a narrow window where early adopters—practical, consistent streamers—can establish authority before the field gets crowded.
If you’re a coach, consultant, or service provider, your strategic question should be: how do I create consistent live presence that converts? The answer is a mix of systems, formats, and repurposing. That’s exactly what I will teach in the Livestream Authority System: a practical pathway from beginner to client-attracting machine.
Mini Action Plan — 3 steps to get started this week
Define your MV3 — Write a one-paragraph profile of your Most Valuable Video Viewer. Who are they, what problem are they desperate to solve, and what small win can you deliver in 20 minutes?
Plan one 20-minute live — Choose a single purpose (educate or encourage) using the four E’s. Create a 3-part structure: 1) quick hook, 2) teaching/demo/lesson, 3) live Q&A + next step (soft offer or lead magnet). Schedule it on your calendar this week.
Repurpose the session — After the live, clip two short social posts, transcribe a short blog paragraph, and add one link to an email. One live becomes multiple touchpoints.
Recap and challenge
Three strategic reasons to go live in 2026:
Low competition + high connection — You gain credibility quickly through authentic, real-time interaction.
It has never been easier — Phones, platform support, and simple workflows lower the barrier to entry.
Buyers are learning to buy through video — Live streaming is shifting from visibility play to conversion channel.
The market is growing, and a calculated early-mover approach can position you as the trusted advisor in your niche. If you have a message and a service, live streaming isn’t just another tactic. It’s a strategic channel that accelerates trust and shortens the path to sales.
Conclusion and call to action
Your voice is your superpower. Your story matters, and someone is waiting to hear it. Start small, be consistent, and focus on serving your MV3. If you want a guided pathway, the Livestream Authority System is a new course I’m working on, designed to take you from beginner to consistent client attraction. Join the waitlist or subscribe to get a newsletter with tactics and templates that actually work.
About the Author
Tanya Smith is the CEO of Get Noticed with Video LLC and host of Stream Like a Boss® TV, where she helps podcasters and livestream creators turn crickets into clients—without chasing algorithms or losing their authentic voice. Through practical strategies and proven workflows, Tanya empowers creators to grow their audience, build authority, and monetize their message with confidence.
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