If you’ve ever asked yourself “Am I cut out for this?” or felt paralyzed by all the tech—it’s not just you. And this episode is exactly what you need.
For our very first episode of Midlife Unmuted™, I sat down with marketing mentor Ed Troxell, who’s known for helping everyday entrepreneurs keep video simple, sustainable, and (dare I say?) even fun—especially if you're building something new in this season of life after 40.
Ed’s superpower? Taking the scary out of showing up on camera—and helping you see real results without burning out, chasing trends, or throwing money at ads.
👋 Who is Ed Troxell?
Ed is a video coach and marketing mentor for folks who “hate marketing” but know they need to get visible. Through his business, Ed Troxell Creative, he teaches coaches and service providers how to confidently show up on video—without getting lost in complicated funnels or tech overwhelm. His whole mission? To make video feel doable, not daunting—so you can finally stop hiding and start connecting.
🎙️ Inside this conversation:
Ed’s refreshingly real journey—from launching a print magazine to becoming a go-to video coach for service-based entrepreneurs
His no-nonsense tips for tackling tech headaches (spoiler: sometimes all you need is pen and paper)
A simple formula for starting small with video content that actually feels doable
Why comparison sneaks in—and how to stay grounded in your own voice anyway
The case for showing up as you are—barking dogs, messy hair, laundry piles and all
If you’ve ever felt the pressure to polish every post until it sparkles or turn into a viral content machine—this is your permission slip to let that go.
Ed’s challenge for you?
🎯 Record one video this week. Just for you. No pressure to post—just practice. Baby steps count.
📋 Need a roadmap?
Check out Ed’s personalized marketing audit over at edtroxell.com—he’ll help you get unstuck and moving with ease.
✨ Key Takeaway:
Visibility isn’t about perfection—it’s about consistency, ease, and showing up as your real self.
Even if you’re sitting on the floor of your living room.
Cheering you on as you try something new,
Tanya
P.S. What’s one small way you can unmute yourself this week? Hit reply and tell me—I’d love to hear how you’re showing up.
Midlife Unmuted™ is the limited time series on Stream Like a Boss® TV designed for service-driven creators over 40 who are building visible, purpose-led businesses with video. Hosted by Tanya Smith, each episode shares candid stories, smart tools, and sustainable strategies to help you grow without the grind.
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