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RISE and Be Seen: Faith, Video, and the Power of a Purposeful Brand with Sheya Chisenga

A recording from Tanya Smith's live video

If you’ve ever wondered whether it’s “too late” to pivot, blend full-time work and business, or finally let go of comparison—this conversation was made for you.

In this episode of Midlife Unmuted™, I sat down with coach, faith leader, and merch creator Sheya Chisenga to talk about what it really looks like to rise, be seen, and show up for yourself and your community—on camera and beyond—when you’re no longer interested in chasing trends or sacrificing your peace.

Sheya’s story is a masterclass in permission: permission to move between entrepreneurship and employment when you need stability, permission to launch something new (even with a day job), and permission to tell the truth about the real work behind a purpose-led business.

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👋 Who is Sheya Chisenga?

Known as the Woman Christian CEO, Sheya is a coach, author, and faith leader who’s spent a decade building a movement that helps women of faith create businesses anchored in purpose—not pressure. With her signature RISE framework now inspiring a line of limited-edition merch (including her “Grace” bag), Sheya is a model for showing up authentically, embracing your season, and using video to foster real connection.

🎙️ Inside this conversation:

  • Why “job shaming” is a myth—and how Sheya blends her corporate role with her thriving coaching business (without apology)

  • The signs it’s time to pivot (and why walking away can be just as brave as going all in)

  • How video content fueled Sheya’s visibility and deepened her community—no fancy studio required

  • The role of faith, timing, and trusting your gut—whether you’re launching a product or pressing “go live”

  • A behind-the-scenes look at Sheya’s new merchandise line, and the creative process that started with a prayer (and a little help from ChatGPT)

  • How comparison and perfectionism keep women stuck—and why Sheya’s mantra is now “release”

  • If you’ve been holding your breath waiting for the “right” moment (or chasing what worked for someone else), take this as your invitation to exhale.

Sheya’s challenge for you?

🎯 Release one thing this week that’s weighing you down—whether it’s comparison, unrealistic expectations, or the pressure to show up perfectly online. Free up space for what’s really yours.

✨ Key Takeaway:

Real visibility begins when you stop performing and start telling the truth—about your season, your needs, and your story.

Even if that means you build in sprints and rest in between.

Rooting for your freedom (and your next creative leap),

Tanya

P.S. What have you released lately? Are you juggling business and work, or finding your authentic lane after 40? Hit reply and let me know—this is a no-comparison zone.


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Midlife Unmuted™ is the limited series for service-driven folks over 40—hosted by Tanya Smith—spotlighting the mindset shifts, visibility strategies, and honest stories that help you grow past the algorithm.

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