If you’ve ever spent hours tinkering with lead magnets, wondering why the right clients just aren’t raising their hand—or you’re tired of “bruh marketing” tactics that feel anything but joyful—this episode is your invitation to try something smarter (and a whole lot more fun).
This time on Midlife Unmuted™, I sat down with my friend and fellow marketing trailblazer M. Shannon Hernandez, founder of Joyful Business Revolution™. Shannon’s superpower is turning organic, mission-driven marketing into genuine connection and sales—without burnout, sleazy tricks, or never-ending Facebook launches.
If your email list is full of curious lurkers, not ready buyers, Shannon’s fresh take on “Level 5” lead magnets and nurture sequences is a must-listen.
👋 Who is M. Shannon Hernandez?
Shannon is a messaging and email marketing strategist who’s helped thousands of creative entrepreneurs find their voice (and their best clients) through integrity, transparency, and—yes—delight. She’s dedicated 13+ years to showing folks how to build businesses that feel as good as they look, mixing smart sales copy with a heart for impact. Through Joyful Business Revolution, Shannon is all about helping you do purposeful work, your way—and have plenty of time for dancing, travel, and actual living.
🎙️ Inside this conversation:
How Shannon’s now-famous “Level 5 Buyer” strategy flips the usual lead magnet advice on its head—and why most freebies build the wrong list
What gluten-free crackers, nurture sequences, and true client readiness have in common
The real reason traditional “launch” models felt out of alignment—and how she built a thriving, open-everyday business without the pressure
Honest talk on grieving old strategies, showing up as you are, and making business joyful (including why she hasn’t edited a single video, ever)
What it means to stand visibly for your values—in email, on video, and beyond—even when it feels risky
Why live video + email is the winning combo for growing as a midlife entrepreneur who wants actual relationships (not just followers)
This is one of those episodes you’ll want to bookmark—because Shannon doesn’t just drop great marketing advice, she opens the door to doing business with more meaning, impact, and actual joy.
🎯 Shannon’s challenge for you:
Revisit your lead magnet and nurture sequence this week. Ask yourself: am I speaking to my “Level 5” buyer—someone truly ready for the transformation I offer—or just building a list because I “should”? Pick one small change and test it.
✨ Key Takeaway:
You don’t have to hustle on social media or follow old formulas to succeed. Building sustainable visibility, sales, and community is about clarity, showing up where it feels joyful, and writing with your real voice—midlife wisdom (and honest fun) included.
If you’re ready to bring more ease to your marketing, peek at Shannon’s latest tools and events at joyfulbusinessrevolution.com.
Cheering you on as you grow (at your pace, your way),
Tanya
P.S. What season of business are you in right now—and what’s one way you could infuse more joy into the way you show up? Hit reply and let me know. I always love hearing from you.
Midlife Unmuted™ is the limited series on Stream Like a Boss® TV for purpose-driven creators over 40 who want to stay visible and build a business that lasts—without the grind. Hosted by Tanya Smith, each episode is full of real stories, sharp insights, and encouragement for showing up, reinvention, and doing it all sustainably.
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