If you’ve ever found yourself wondering, “Does anyone really want to hear from me at this age?” or felt like you’re just not the “target demo” for showing up on video—this conversation is yours, start to finish.
In this thoughtful episode of Midlife Unmuted™, I connected with Jim Fuhs—retired Marine, veterans advocate, and remote livestream producer—about what it truly means to be unmuted in midlife.
Jim didn’t start out as a fan of video (far from it, in fact), but over the past several years he’s pushed every comfort zone: getting on camera, co-hosting a weekly show, launching a Substack, and stepping out from behind the scenes. Now, he’s committed to helping others—especially those over 40—find their own voice, visibility, and value through both live video and writing.
So if you’ve worried it’s “too late” to get started, or felt like your voice doesn’t fit, Jim’s story is straight-up proof that you have more to offer—and more options—than you think.
👋 Who is Jim Fuhs?
Jim Fuhs is a retired Marine lieutenant colonel turned veterans advocate, livestream producer, and co-founder of “Dealcasters” on Amazon Live. Through Fusion Marketing and collaborations with partners like Chris Stone, he guides creators, business owners, and organizations in embracing on-camera content—even if they’ve never felt “techy” or “camera-ready.”
Jim’s also an emerging voice on Substack, where he brings together his love of video, writing, and community for a multimedia approach to sharing wisdom and helping others be seen.
🔗 Jim’s Substack: https://jimfuhs.substack.com
🔗 Be Relatable Pro: https://berelatable.pro
🎙️ Inside this conversation:
Jim’s winding road from military leadership to discovering the potential of live video (and some accidental breakthroughs along the way)
Real talk about why midlife creators hesitate to get on camera—imposter feelings, fear of being “too old,” tech intimidation, and how to actually get past it
The power of “putting in the reps”—and why no one expects you to have it all figured out on day one (hint: delete, redo, repeat)
Why video isn’t just for younger, trend-driven creators—plus the unique legacy midlife voices can leave for families and future learners
Ways to use platforms like Substack to share both video and writing, and build a space that feels like you—even if you don’t follow all the SEO rules
A peek behind the scenes at Be Relatable Pro: creating quick, interactive videos that build connection and proof, not just noise
If you’ve ever pressured yourself to “just get over it,” or waited for video to feel easier before you start—this episode will change the way you look at being visible.
Jim’s challenge for you? 🎯
Record a short video this week, just talking to one person (even if that person is you in the reflection!). Don’t focus on being polished—just share something you know. Bonus: Try showing it to a friend or family member and ask them what stands out.
✨ Key Takeaway:
Visibility in midlife isn’t about fitting someone else’s mold—it’s about sharing the knowledge, stories, and lived experience that only you can bring. You don’t need a huge audience to make an impact. Start by speaking up—camera on or off.
Rooting for your voice (and legacy), Tanya
P.S. What wisdom or story are you holding back? Hit reply to share it with me—I’d love to hear how you’re choosing to be unmuted.
Midlife Unmuted™ is our honest, inspiring series on Stream Like a Boss® TV for service-driven creators over 40 who want real visibility, more meaning, and business growth that works—on your own terms.
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