Thank you
, , , and many others for tuning into my live video! Join me for my next live video in the app.THIS one’s for my fellow creators who worry about “putting all your eggs in one basket.” Let’s talk about being platform independent—and why I’m building my business so I’m never at the mercy of someone else’s algorithm (or, yikes, tech issues).
Here’s the simple answer: I use Substack for video + community, but I keep the core of my business—my email list, courses, and paid programs—in my own hands.
But here’s the longer answer:
I’ve seen what happens when whole social platforms disappear, or support vanishes overnight. (Yes, that happened to me—posts lost, support crickets.) I want the freedom to move fast and serve clients, no matter where next trend takes us next, and that means slow, steady, and intentional growth across multiple channels, not chasing vanity metrics.
I no longer want to RENT on borrowed social land. We OWN our content. We nurture our own lists and platforms. We use places like Substack to connect, but never let it be the only way people find or buy from us.
Did this resonate? What’s one way YOU’re diversifying how clients find you?
Let me know.
And by the way — thank you for taking time to connect and hear me out. That’s what I do love about this space.
About the Author
Tanya Smith is the CEO of Get Noticed with Video LLC and host of Stream Like a Boss® TV, where she helps podcasters and livestream creators turn crickets into clients—without chasing algorithms or losing their authentic voice. Through practical strategies and proven workflows, Tanya empowers creators to grow their audience, build authority, and monetize their message with confidence.
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